Services
Product Discovery and Validation
Find the gaps before you build. Understand your users, validate the opportunities worth pursuing, and make confident product decisions before you invest in build.
Good ideas need evidence
Building what feels right doesn't translate to solving the right problem that your target audience has. Without evidence, you risk solving the wrong problem, missing a bigger opportunity, or building something users don't need.
This service is for you if:
You're considering a new product or feature and want to validate the opportunity
Your team has competing assumptions about what users actually need
You want to reduce risk before investing in build
You have initial research but aren't sure how to turn it into a clear direction
This service might not be for you if:
You already know exactly what to build and just need design execution
You don't have the time or resources to test and challenge assumptions
What you get
User research
Stakeholder expectations mapped to research
Opportunity map
Validated concepts
Product direction
How it works
2-4 week engagement
Tailored to your problem
Clear next steps
Relevant experience
Research-led decisions for complex products
I helped SafetyCulture understand user needs, validate a new onboarding approach and pioritise the highest-impact opportunities. This led to faster time-to-value.
Reduced onboarding time from 1 week to 4 hours
