Akash Datta
UX Lead for startups and scale ups.
Your product worked at launch. Now business is scaling, but the cracks in product are showing. I'm your guy.
Your product worked at launch. Now business is scaling, but the cracks in product are showing. I'm your guy.
UX Lead for start ups & scale ups
Product problems come in all shapes and sizes. The real friction lives in the handoffs between teams, product touch points, and assumptions within teams.
Akash Datta
UX Lead
Akash Datta
UX Lead
After 10+ years in tech companies, I kept seeing the same pattern. Products that worked beautifully at launch would buckle under the pressure of new user types, new markets, and growing teams. But, the fixes always created more issues down the line.
After 10+ years in tech companies, I kept seeing the same pattern. Products that worked beautifully at launch would buckle under the pressure of new user types, new markets, and growing teams. But, the fixes always created more issues down the line.
I work with tech companies on focused problems with a scale mindset. Just targeted work, no fluff.
Map the journey.
Find the gaps.
Design the fix.
That's the scalable way.
Why choose Akash
Scaling your product requires clarity and focus.
It's common to lose clarity when validating an idea and scaling a product quick. The gaps in your users experience are the best starting point.
2015
2018
2022
2024
2026
clients
Happy and counting.
days
Instead of weeks to audit
weeks
Focused engagements
Focused engagements,
not open-ended .
Map first, design second
Every engagement starts with defining what we're improving and what we need to learn: so research is targeted and design solves the right problems.
Outcomes approach
I mix elements of service design, UX design, and product strategy to best suit the targeted outcomes.
Testimonials
Happy words from happy clients.
Jacob Tait
Principal Product Manager
Heidi (ex-SafetyCulture)
Klaas Raaijmakers
Director of Product & Growth
Think Digitally (ex-Chief Product Officer, Deputy)
Lisi Schappi
Senior Director of Design
Deputy
Working with Akash was a genuine partnership. He consistently pushed us to think deeper about the problem, not just the solution, and helped build lasting design capability within the team.
Akash brought clarity to complex problem spaces and helped align product, design, and engineering around well-reasoned solutions. I would happily work with Akash again and strongly recommend him as a strategic design partner.
Akash is particularly strong at bringing people together, creating alignment across teams, and making collaboration feel natural and energising. What sets Akash apart is how he connects great design to real business outcomes.
$10M +
Enterprise Clients Unlocked
1M +
Shift Work Managers Helped
+ 13%
Customer Retention Rate Increase
Jacob Tait
Principal Product Manager
Heidi (ex-SafetyCulture)
Klaas Raaijmakers
Director of Product & Growth
Think Digitally (ex-Chief Product Officer, Deputy)
Lisi Schappi
Senior Director of Design
Deputy
Working with Akash was a genuine partnership. He consistently pushed us to think deeper about the problem, not just the solution, and helped build lasting design capability within the team.
Akash brought clarity to complex problem spaces and helped align product, design, and engineering around well-reasoned solutions. I would happily work with Akash again and strongly recommend him as a strategic design partner.
Akash is particularly strong at bringing people together, creating alignment across teams, and making collaboration feel natural and energising. What sets Akash apart is how he connects great design to real business outcomes.
$10M +
Enterprise Clients Unlocked
1M +
Shift Work Managers Helped
+ 13%
Customer Retention Rate Increase
Process
How I lead UX works.
I've continuously refined my approach over many projects. Every step minimizes friction and maximizes impact.
1 day
To kick off after signing. No lengthy onboarding, just straight to work.
2 days
Turn around on most requests. Complex projects broken into manageable sprints.
01
Map
I audit the end-to-end customer journey: every touchpoint, handoff, and gap between what users experience and what your team thinks they experience. This defines what we're improving and what we need to learn.
02
Design
Targeted research with real users, followed by rapid prototyping in Figma. Production-ready files with component libraries and developer handoff specs. No static mockups waiting for approval.
03
Measure
Prioritised backlog your team can execute immediately, with clear success criteria so you know if the changes worked.
01
Map
I audit the end-to-end customer journey: every touchpoint, handoff, and gap between what users experience and what your team thinks they experience. This defines what we're improving and what we need to learn.
02
Design
Targeted research with real users, followed by rapid prototyping in Figma. Production-ready files with component libraries and developer handoff specs. No static mockups waiting for approval.
03
Measure
Prioritised backlog your team can execute immediately, with clear success criteria so you know if the changes worked.