Services
Activation Sprint
Find what's stopping users from activating. Identify where new users get stuck, then remove the friction between signup and value.
Many users signs up but don't reach value
Users are interested, they create an account, but something gets in the way. It could be a confusing onboarding experience, missing information, or steps that didn't match the user expectations.
A closer look at where users get stuck
I map the end to end activation journey, identify drop off points, and uncover the reasons behind them.
This service is for you if:
You're seeing drop offs in onboarding or early usage
Users sign up, but don't reach value
You've made improvements but activation is still below target
You want to understand trust barriers and test solutions
This service isn't for you if:
You already have strong signals of activation and engagement
You're specifically looking for visual design
You don't have resources or time to run experiments
What you get
Activation audit
User insights
Solution concepts
Implementation plan
How it works
2-4 week sprints
Tailored to your product
Tested ideas with clear pass/fail outcomes
Find the gaps between interest and commitment
Value clarity
Conversion friction
Decision triggers
Relevant experience
Support contacts for repeat deliveries dropped from 10% to 2%.
I redesigned the repeat-delivery experience so customers could pause, swap, resize, or reschedule directly, without making a phone call or raising a ticket.
Increased self serve of repeat customers from over 10% to 2%
