Flows With Purpose
I blend UX and service design to create meaningful customer flows. I thrive with businesses who grow through purpose and community.
Whether you have a concept or a platform, I will influence growth goals using behavioural product psychology, product pragmatism, and ethical transparency.
Make your customer journey memorable to the people who matter.
I bring a thoughtful, step-by-step approach to UX design that helps you craft experiences your community won’t forget.
Together, we’ll make ethical design decisions and focus on impact with honest, practical UX insights.
Featured clients
Latest Projects
UX Strategy, Research, Design
Kickoff
1x workshop to define the current state, future needs.
1x playback of gap analysis and competitors.
Define
Prioritise opportunities found in gaps.
Ideate and create sprint experiments.
Deliver
User-test prototypes (no or low code) against hypotheses.
2x Rapid iterations.
Report
Playback of learnings, handovers, and next steps.
UX playbook personalised to your goals, teams, and tools.
My process: purpose to impact
Key services
UX Sprint Plan
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45-mins to align on UX plan
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60-min UX showcase
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30-mins UX retro
User + Usability
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User interviews
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Competitor analysis
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Task-based usability testing
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User analysis: JTBD, Pains, and Motivations
UI Design
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Rapid prototyping
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Component-based layouts
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Style guide and library
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Design and Dev access to Figma files
Tools & Tracking
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A shared Slack channel to steer the ship as needed.
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24/7 access to Figma files
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An industry-standard playbook co-designed with your team
3 ways to collaborate
UX Audit
Simple steps to build foundations of iterative UX research and design.
You get:
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usability report,
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accessibility standard report, and
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re-align user tasks to business goals
3-5 days
Embed
I embed alongside your team to extend capacity or provide UX leadership.
I have 10+ years of experience in:
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user research
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rapid prototyping
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usability testing
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scalable UI
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UX reporting
Minimum 6-week engagement
UX Lead
We co-define core tasks, tools, reporting, and ways of working.
My expertise:
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aligning customer and business goals
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iterative research and design
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co-designing within limitations
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tooling and practice for iterative UX
Minimum 3-month engagement
LET'S Move the world
WITH PURPOSE
🗓️ Book a free context setting call below. We align on your requirements, purpose, and our mutual fit 🗓️